The advertising is usually the same in each edition except zoned regional, in which it is often the 'B' section of local news that undergoes advertising changes. Circulation and readership edit Main articles: List of newspapers in the World by circulation and Newspaper circulation Newspaper vendor, Paddington, London, February 2005 The number of copies distributed, either on an average day or on particular days typically Sunday, is called the newspaper's circulation and is one of the principal factors used to set advertising rates. Shah Ruth Khan becomes ninja for the first look of ‘The Ring’

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